raise.com — site + design system buildout
Designed Raise.com's core consumer pages and crypto payment flows, plus the site architecture, design system, and accessibility work behind a measurable trust and SEO lift.
overview
A six-month contract to help Raise's product team move fast on their consumer-facing website. I designed the core of the site, including brand landing pages, category pages, gifting, onboarding, modal flows, and crypto payment flows for both app and web. Alongside the page-level work I handled the structural layer: site architecture, site mapping, design system buildout, and accessibility reviews built into the process rather than bolted on at the end. I also set the creative direction and tone of voice.
Role: Lead Product Designer (contract).
Partners: Head of Product and Design, working together daily.
Audience: Raise's consumer buyers and sellers across web and app, including crypto users moving through payment flows.
the work
Raise brand pages
Brand landing pages built to promote merchants and contextualize their deals, with tailored experiences for new and returning users.
gift card pages
A landing page built around how people actually shop for gift cards, with curated lists and seasonal promotions that take the guesswork out of gifting.
moonpay integration
Brought the MoonPay crypto flow into web and native, turning crypto purchases into a one-click experience.
onboarding overhaul
High bounce rates in onboarding meant users were leaving before they understood what Raise offered. I re-evaluated the flow front to back, stripped out friction, surfaced the value points it was missing, and created separate entry points for new and returning users.
design system buildout
Worked with the Head of Design to componentize and organize the design system, then refined it into something maintainable with documentation, change logs, brand-specific guidelines, and built-in ADA checks.
site architecture
Before adding depth to Raise.com, I audited the existing site architecture and defined a path forward built around trust, SEO, and user experience.
product flows
Raise was moving at speed and needed to evaluate its flows across products. I built out the web product flows as a way to see what needed building, find the friction, name what was missing, and prioritize accordingly.
outcomes
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outcomes *
move fast • build well
Measurable gains in both trust and SEO performance, driven by breadcrumb navigation, full ADA compliance, and a content and site-mapping strategy that gave the site a clear structure for the first time.
The design system and architecture left the team with a foundation to keep building on after the contract ended.