ABOUT
I design how organizations, and the people inside them, do their best work, building from curiosity and making quality a business strategy.
Most recently I was Product Design Manager at RetailMeNot (2022–2025), leading a team of three designers across the app, browser extension, and cash back experience. I ran the design system initiative, auditing what existed, making the call to rebuild rather than patch, and rolling it out across three product lines, while staying hands-on with the work that mattered most.
Before that I spent eight years at Raise as Creative Director across product and marketing, where I designed and launched the Slide cash back app from zero, and built the brand and design system it ran on.
Designing experiences, and the organizations that ship them
Over a decade leading design at RetailMeNot and Raise taught me that quality starts upstream, in how teams, systems, and strategy fit together. I design the organization, not just the interface.
Empowering the people I work with
The work I'm proudest of is the people. I lead by mentoring and coaching designers into leaders, building real relationships, and creating teams where everyone can do their best work.
Building from curiosity
Curiosity is the engine. I was born with a love for art and design that fuels my everyday. I’m constantly learning, researching and evolving the way I create and connect to the design world.
01
Frame the ambiguous problem
Before pixels: partner with stakeholders, SMEs, to align on the PRD. Define the problem, scope, deliverables and timelines.
process + thinking
02
Design for trust and control
Cross functional collaboration, explainable rationale, and human-in-the-loop validation, so people understand and stay in charge of scope.
03
Prototype and test fast
Rapid prototyping and iterative testing against real workflows, including scrappy flows for resource-constrained timelines.
04
Prove the outcome
I measure what changed: acquisition, usefulness, friction reduction, adoption. Design is a business lever, and I instrument for it. ADA compliance checks, team reviews throughout and then hand off clean to engineering.
using ai with intention
AI accelerates the groundwork
Research, competitor analysis, drafts, variations and research synthesis at speed.
AI proposes, I choose
It lays out the options based on my input, creative direction and strategy: I pick and drive the solution.
I make the high stakes call
Trust, safety, and tradeoffs stay with me.
15+ Years of experience
retailmenot
2022-2025
Product design manager
Led and managed a team of product and marketing designers, owning end-to-end UX across web, iOS/Android, CRM, and browser extension.
Founded the company's first global design system (NED), cutting design-to-development handoff time by 50% and driving adoption across 6 product teams.
Led a data-anchored home screen redesign, audit, competitive analysis, and unmoderated prototype testing that improved engagement, click-through, and feature comprehension and scaled from a 20% test to a 100% rollout due to increase in engagement.
Designed high-impact growth and activation initiatives from concept to launch, including Cash Back, Instant Cash Back on gift cards (reducing a ~45-day payout to instant), and Auto-Stacking.
Led a full brand refresh and defined foundational UX patterns that scaled across the organization.
Partnered with executive leadership on roadmap and product strategy, and mentored designers at every level.
Integrate AI tools (Claude, Gemini, Copilot) into design workflows for research synthesis, rapid prototyping, and ideation.
raise
2014-2022
creativedirector product & marketing
Grew from Visual Designer to Creative Director and the primary design voice across all product lines over 8 years.
Built the design function from the ground up. Established Raise's first holistic design system and scalable, repeatable design processes.
Owned design across a consumer marketplace with B2B complexity, translating business goals into cohesive B2C and B2B experiences.
Built and mentored a high-performing design team.
education
2003-2007
Illinois state university
Bachelors of Science
Focus: Graphic Design
what i do outside of work
I’m a proud Chicagoland native and Midwesterner at heart, as well as a twin mom to two very energetic and imaginative boys.
When I'm not chasing my boys or painting for my etsy shop, you’ll likely find me diving into a good fantasy novel (Brandon Sanderson is my go-to), trying out a new game, hanging with family + friends or heading over to our local brewery for some pinball. I thrive on connection, good people and exciting projects.
LOOKING FOR A LEAD DESIGNER?
I'm open to Lead and Staff Product Design roles — hands-on,
ideally with a team to grow.